LA brands II
Shop smaller with independent brands from LA’s dynamic fashion scene.
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HQ brands - Au Départ
The French maison was founded in 1838 and has been revived in recent years, with stellar handbag designs, classic canvas totes, and SLAs like cardholders that start at €170. Meaning that you are getting all the heritage without the oversaturated brand recognition of its French peers.
HQ brands - Marsell
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Marsèll is an Italian shoemaker founded in 2001. The brand focuses on pushing the boundaries of tradition within the counterculture deconstruction movement. Their sophisticated and sometimes off-beat men’s and women’s styles are a redux of classics with an arty twist. Notably, Marsèll has never produced sneakers or emblazoned its logo on designs, setting it apart in the industry. 🇮🇹 👞 👜
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Sandwiches of History
My friend Barry, who’s not only a brilliant marketer but also the man behind Sandwiches of History, is publishing his first sandwich recipe cookbook. It is now available for pre-order and will ship in November.
Momotaro - how it’s made
White soles
EVA versus TPR versus natural rubber, and what are the differences ? There’s been a lot of debate around whether an EVA, rubber, or TPR sole is the best for your sneakers, and many jump to conclusions due to the natural origin of rubber, Anta’s patented EVA soles have clear advantages over rubber that often get overlooked by consumers.
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Made in Italy menswear FY2023
You can find more details on the data from Ista for paid subscribers in the section below -
DMs on TikTok and Instagram are open, so keep your questions coming
News
Italian men’s fashion continued its positive trend in cross-border sales, albeit recording a ‘normalization’ of double-digit growth trends that had been characterized in the last few years. Istat presented industry numbers during the Pitti Uomo 106 conference. Exports for the period FY2023 recorded an increase of 6.5% YoY, reaching €9.5 billion. Meanwhile imports decreased by 2.6% to €6.9 billion.
Both European and non-EU countries grew by 7.2% and 6.0% respectively. Europe absorbs 45.7% of total Italian menswear exports, while the non-EU accounts for the remaining 54.3%.
The largest market for Made in Italy menswear was France (+16.8%) at €1.1 billion, accounting for a total of 12.2% of the total exports. Germany (+0.4%) comes in second at 10.3%, the United States (+3%) is the third largest market at a 9.3% export share. Switzerland (-26.5%) slipped to fourth place at 7.7%, and China (+13.9%) is the fifth largest market for Made in Italy menswear with a share of 6.8% and accounting for €647 million. 6th is Hong Kong (+28.8%), 7th Spain (+9.9%), 8th United Kingdom (-3.4%), 9th South Korea (+18.1%), 10th Japan (+19.8%), 11th Netherlands (-1.5%), 12th Poland (+21.2%), 13th Russia (+44%), 14th Austria (+0.7%) and the 15th largest market is the United Arab Emirates (+45.3%).
In the case of imports, 48.2% of the men’s fashion entering our country comes from the countries of the European Union, while the extra-EU guarantees 51.8%, despite having recorded a loss of 13.8% compared to 2022. With regard to imports, China has confirmed itself as the top supplier of men’s fashion with an incidence of 12.2%, despite having a significant decrease (-25%). Bangladesh, in second place, recorded -22.1%, followed by France, which instead grew by 15.1%.
Looking at the product categories, shirts increased by +17.2%, followed by ties (+13.2%). Among all categories, only leather clothing saw a decrease of -9.6%.
.All this goes to show that the projected CAGR of Italian menswear will continue to outpace womenswear until 2030.
Burberry earnings, the brand has seen a drop in profits, with a 1% drop in top-line growth caused by the Americas -12% and South Korea -8%. In-store sales rose in all other regions, APAC +3%, China +2%, EMEAI +4%, SAPAC +4%, Japan 25%, only.
Tranoï Men Paris canceled, the trade show with a focus on cutting-edge designers is repositioning itself. It announced new dates for September and its departure from Paris, hosting its next edition in Tokyo. The women’s show will remain in Paris for the time being. Tranoï is majority-owned by Premiere Vision, the company behind one of the world’s leading responsible fashion trade shows. If there’s anything to take away from this, it’s that Tokyo is becoming increasingly feasible as a global hub for non-domestic fashion. Whether this is caused by the weak Yen, the subsequent first-time trip of millions of tourists during the past 18 months, or an oversaturated trade show calendar in Europe - your guess is as good as mine.