Membership x DTC is the basic formula behind Wolf vs. Goat. You pay a one-time fee for lifetime access to wholesale Made in Italy garments. Founded by Mauro Farinelli in 2010, the brand started with a line of artisan-made button-down shirts and quickly gained a cult following. Over the years, Wolf vs Goat has expanded its offerings to include a full range of men’s clothing and accessories, all designed with a strong emphasis on fit, fabric, and finish. So that lifetime access isn’t an onboarding trick but backed by a decadelong track record.
In case you are getting confused by the pricing, there’s an error I want to address. Rewards prices are missing a comma, but they are essentially half of whatever the retail price is +/—a few Dollars. This means that the one-piece collar linen shirt made from Zegna cloth with certified Australian Mother of Pearl buttons doesn’t cost $2220 but $222 after you pay the $25 rewards program fee.
The brand is known for its commitment to quality and sustainability. Each piece is made from the best materials (Zegna, Dormeuil, CM Tessuti, et al.) sourced from around the world and finished by skilled tailors and seamstresses, primarily in Italy and sometimes in Portugal or the United States. This ensures that every garment is made in a responsible working environment but also looks good and will stand the test of time.
The founder’s multidecade long experience is reflected in deliberate construction and design choices, such as the “manica apostate” / jacket sleeve construction applied to its shirts. All of these details create an intrinsic sustainability because the best garments are those that are worn for years and years. Hence, Wolf vs Goat also operates on a drop model, meaning that once a piece is gone, it’s gone. You can pre-order pieces to ensure you get the desired garment in time for each season.
If you’re looking for authentic, expertly tailored luxury garments that seamlessly integrate into your daily life, Wolf vs. Goat is a brand worth exploring. Their pieces are for the discerning man who doesn’t need a logo but understands the elements it takes to create a high-quality garment.
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Pieces I have been wearing
Cotton-cashmere terry-lined hoodie
400gsm Irish linen drawstring trousers
One piece collar (Zegna) linen shirt
Light grey (Dormeuil) wool silk linen dress trousers with side adjusters
Cotton-cashmere terry-lined shorts - matching the hoodie
While I can’t promise you that wearing Wolf vs Goat will make you look like these two gents, it’ll undoubtedly make you feel confident in your purchase decisions.