Fendi had quite a few diffusion lines in its heyday, some of which were produced through license while others were made for a different market segment and priced ever so slightly lower than its mainline.
Fendi’s lines
Fendissime was an actual second line for Fendi that launched in 1987 to appeal to a younger, more trend-influenced audience. Fendimissime was created by the third generation of the Fendi family, including Maria Teresa, Maria Ilaria, Silvia, and Federica, the granddaughters of Fendi founder Adele Fendi.




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