The Finnish menswear brand has been gradually growing, largely out of sight of the average menswear enthusiast. Founded in Helsinki, Finland, started in 2006, it now features a “total look“ collection that covers every aspect of your wardrobe.
Shoes are made in Italy, as is the knitwear, like the linen crewneck below.
The pricing is aggressive/fair for Italian-made garments that come with typical construction detail, and trims like mother-of-pearl buttons.
Fabrics come from all the big premium and luxury mills like Albini, Loro Piana, Reda, and Vitale Barberis Canonico.
The design direction can be described as Southern Italian or "soft tailoring" with unconstructed jackets, relaxed knitwear, and refined trousers.
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